Office

usa is a Milan-based architecture office. The practice produces architecture and research in both traditional and non-traditional practice. usa embraces each project’s occasion and complexity: of economy, culture, space and beauty. Founded in 2021, usa is led by Alexei Haddad.

Projects

Setl Podgorica

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Approach: Experimental, Economic, Commercial
Scope: Architecture
Program: Residential, Mixed use
Place: Podgorica, Montenegro
Status: Competition
Team: Alexei Haddad, Oscar E Smith
Consultants: Structural Engineer; Eugene Assan 
Year: 2025

MAN-TLE Perth Flagship

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Approach: Economic, Experimental
Scope: Architecture, Interior design 
Program: Retail, Studio
Place: Perth, Australia
Status: Built
Collaborators: Woburn (Heritage Architect), MAN-TLE (Brand)
Year: 2025

City house

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Approach: Experimental, Economic
Scope: Architecture
Program: Residential
Place: Perth, Australia
Status: Built
Team: James Oberin (Project Architect), Giada Zuan, Svitlana Usychenko
Image: Traianos Pakioufakis (Photographer)
Year: 2024

UPON PRO IAPM Shanghai Flagship

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Approach: Commercial
Scope: Interior design 
Program: Retail
Place: IAPM Shanghai, PRC
Status: Built
Collaborators: Rafael Walonowski (art direction)
Team: Olivia Chen, Alexei Haddad
Year: 2024

UPON PRO Shenzhen UniWalk

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Approach: Commercial
Scope: Interior design 
Program: Retail
Place: Uniwalk Shenzhen, PRC
Status: Built
Collaborators: Rafael Walonowski (Art direction)
Year: 2024

Economy house 2

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Approach: Economic
Scope: Architecture
Program: Residential
Place: Melbourne, Australia
Status: Planning
Team: Giada Zuan, Alexei Haddad, Saber Fatourehchian (Planning)
Year: 2024

Lite punk kitchen

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Approach: Economic, Experimental
Description: Cantilevered kitchen bench with Greaseproof Paper splashback, Melamine, Stainless
Status: Concept
Year: 2024

Economy house 1

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Approach: Economic
Scope: Architecture
Program: Residential
Place: Perugia, Italy
Status: Concept
Year: 2024

Yeomchang-dong Centre

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Approach: Economic, Commercial
Scope: Yeomchang-dong Youth Culture CentreCompetition
Program: Public
Place: Seoul, ROK
Status: Concept
Collaborators: architectural/practice (Local architect), Louis Horne

Dong-daemun Library

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Approach: Commercial
Scope: Seoul Metropolitan Dong-daemun Library Competition
Program: Public
Place: Seoul, ROK
Status: Concept
Collaborators: (AB)normal

British house

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Approach: Economic
Scope: Feasibility 
Program: Residential
Place: London, United Kingdom
Status: Concept
Year:2021